Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This paper attempts to study the composition of music on perception of buyers at luxury stores. A research on customer’s buying intention was done to study their perception of music in the luxury store formats. This study uses exploratory factor analysis to find the significant different factors which constitute music to be played so as to induce buying in a luxury store. The composition of music depends upon music attractiveness, age of the customer and a desire to listen to the music
The purpose of this paper is to identify the role of in-store music in the fashion retail environmen...
Retailers are finding it more and more difficult to differentiate their stores based upon the tradit...
Abstract only availableThe concept of retail atmospherics refers to sensations caused by sight, soun...
Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This...
Music is one thing that brings every single human being in the world together. It is quite possibly ...
Music is one thing that brings every single human being in the world together. It is quite possibly ...
Abstract This study aims to analyze (1) the effect of music on purchase intentions. (2) the effec...
Music variables affect consumer behaviour. This paper presents the current state of knowledge of the...
Music variables affect consumer behaviour. This paper presents the current state of knowledge of the...
This study examines effects of background music fit on consumer evaluative and behavioral responses ...
Background The stiff competition in retail markets has led the retailers to find ways to stand out b...
Background The stiff competition in retail markets has led the retailers to find ways to stand out b...
Background The stiff competition in retail markets has led the retailers to find ways to stand out b...
The purpose of this paper is to identify the role of in-store music in the fashion retail environmen...
Retailing has been changing facet in the country. The retail industry is one of the most established...
The purpose of this paper is to identify the role of in-store music in the fashion retail environmen...
Retailers are finding it more and more difficult to differentiate their stores based upon the tradit...
Abstract only availableThe concept of retail atmospherics refers to sensations caused by sight, soun...
Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This...
Music is one thing that brings every single human being in the world together. It is quite possibly ...
Music is one thing that brings every single human being in the world together. It is quite possibly ...
Abstract This study aims to analyze (1) the effect of music on purchase intentions. (2) the effec...
Music variables affect consumer behaviour. This paper presents the current state of knowledge of the...
Music variables affect consumer behaviour. This paper presents the current state of knowledge of the...
This study examines effects of background music fit on consumer evaluative and behavioral responses ...
Background The stiff competition in retail markets has led the retailers to find ways to stand out b...
Background The stiff competition in retail markets has led the retailers to find ways to stand out b...
Background The stiff competition in retail markets has led the retailers to find ways to stand out b...
The purpose of this paper is to identify the role of in-store music in the fashion retail environmen...
Retailing has been changing facet in the country. The retail industry is one of the most established...
The purpose of this paper is to identify the role of in-store music in the fashion retail environmen...
Retailers are finding it more and more difficult to differentiate their stores based upon the tradit...
Abstract only availableThe concept of retail atmospherics refers to sensations caused by sight, soun...