Ceramic Tile Design: a Case Study of Collaborative New-Product Development in Fashion-Driven Chains

This paper studies ceramic tile design chains, as representative of those collaborative New-Product Development (NPD) processes where the presence of very different origins of designs and the fast changes of the market strongly condition the process. We have studied this particular circumstance by way of what we have called the “stimulators and stimuli framework” that proved helpful to obtain computer supported NPD models for ceramic tile clusters.This work was partially supported by the Spanish Ministerio de Ciencia y Tecnología; Dirección General de Investigación under the Plan Nacional de I+D+i programme for Research Promotion (Project DPI2002_02141. CE- TILE). We also acknowledge the help given by Capgemini España S.L.U., TAU Cerámica S.A., Esmalglass S.A., Macer S.A. and Cerámica Kersa S.L