Return on stock investment

Treball final de Grau en Finances i Comptabilitat. Codi: FC1049. Curs acadèmic 2014-2015The purpose of this project is to conclude which the best strategy is in order to provide our investment with a consistent return on investment in the stock market. It is currently known that fixed-income investments are not profitable because fixed interest rates are near zero, sometimes even negative. Therefore, different strategies with equity portfolios had to be tried. Specifically, short-term strategies (day trading) were compared with medium/long-term strategies. Day trading strategies operate on charts with real-time stock market, and for this it is necessary to understand the technical analysis, which is essential in this strategy. A technical analysis is used to analyze price development with the purpose of forecasting future price trends. However, there is another analysis complementing the technical one: the fundamental analysis. The fundamental analysis focuses on macroeconomic factors and attempts to solve the same problem, that is, to determine the direction prices are likely to move. This analysis has been mainly used to make decisions in the medium/long-term