This paper is a survey, with few proofs, of ideas and notions related to self-similarity of groups, semi-groups and their actions. It attempts to relate these concepts to more familiar ones, such as fractals, self-similar sets, and renormalizable dynamical systems. In particular, it presents a plausible definition of what a "fractal group" should be, and gives many examples of such groups. A particularly interesting class of examples, derived from monodromy groups of iterated branch coverings, or equivalently from Galois groups of iterated polynomials, is presented. This class contains interesting groups from an algebraic point of view (just-non-solvable groups, groups of intermediate growth, branch groups,...), and at the same time the geo...