Este trabajo presenta un modelo explicativo de la elección del modo de entrada a un mercado internacional y de la repercursión de dicha elección sobre el resultado de la estrategia internacional de las cadenas hoteleras, bajo el enfoque dinámico de la teoría de opciones reales.This paper presents an explanatory model for the entry model choice to an international market and its implications on the performance of the international strategy in hotel chains, under the dynamic real options theory approach
Knowing the factors that affect the export performance has become one of the most recent research li...
Version of RecordIn this paper we propose an innovative prescriptive model for internationalization ...
En este trabajo pretendemos realizar una aportación sobre los distintos modos de entrada utilizados ...
Este trabajo presenta un modelo explicativo de la elección del modo de entrada a un mercado inter...
This paper focuses on the development of an explicative model regarding the entry mode into a new m...
Esta tesis presenta un modelo explicativo de la elección del modo de entrada a un mercado internacio...
Hotel Chains Internacionalization: A Theoretical Review. The market is very competitive and is incre...
The tourism is one of the principal sectors that sustains the Spanish economy, and especially the An...
The present paper is based on a case study: the Ibero-American hotel Industry and their evolution in...
The article contains analysis of the process of forming the foreign market entry strategy, the facto...
Modern business environment creates new trends, not only on a global level but also on the level of ...
The tourism is one of the principal sectors that sustains the Spanish economy, and especially the An...
The suggested theory is based upon many vital concepts of prior models, especially that of the Uppsa...
Once firm decides to enter a foreign market, it has to choose a mode of entry, that is, select an in...
This paper discusses the firm-level determinants of international hotels’ foreign markets entry choi...
Knowing the factors that affect the export performance has become one of the most recent research li...
Version of RecordIn this paper we propose an innovative prescriptive model for internationalization ...
En este trabajo pretendemos realizar una aportación sobre los distintos modos de entrada utilizados ...
Este trabajo presenta un modelo explicativo de la elección del modo de entrada a un mercado inter...
This paper focuses on the development of an explicative model regarding the entry mode into a new m...
Esta tesis presenta un modelo explicativo de la elección del modo de entrada a un mercado internacio...
Hotel Chains Internacionalization: A Theoretical Review. The market is very competitive and is incre...
The tourism is one of the principal sectors that sustains the Spanish economy, and especially the An...
The present paper is based on a case study: the Ibero-American hotel Industry and their evolution in...
The article contains analysis of the process of forming the foreign market entry strategy, the facto...
Modern business environment creates new trends, not only on a global level but also on the level of ...
The tourism is one of the principal sectors that sustains the Spanish economy, and especially the An...
The suggested theory is based upon many vital concepts of prior models, especially that of the Uppsa...
Once firm decides to enter a foreign market, it has to choose a mode of entry, that is, select an in...
This paper discusses the firm-level determinants of international hotels’ foreign markets entry choi...
Knowing the factors that affect the export performance has become one of the most recent research li...
Version of RecordIn this paper we propose an innovative prescriptive model for internationalization ...
En este trabajo pretendemos realizar una aportación sobre los distintos modos de entrada utilizados ...