The nature of creativity in craft:Insights from Easter egg decoration

The present article explores the nature of creativity in craft and does so with the help of a case study of traditional Easter egg decoration. It starts by positioning the domain of folk art in relation to fine art and within a larger category of everyday life forms of creative expression. Following this, a cultural psychology approach to creativity is introduced and its framework used to unpack the actors and processes involved in craftwork. Analysing what is characteristic for folk art uses these particular theoretical lenses and requires paying attention to externalisation, integration, internalisation, and social interaction aspects, which are discussed in turn. Findings reveal fundamental features of craft such as its materiality, the presence of a strong traditional background, the importance of continuous learning, and the role of family and community relations. Towards the end, connections are made with the existing literature and final reflections offered on whether the characteristics above say something about creativity more generally, beyond the context of craft