Towards an understanding of business model innovation processes

Companies today, in some industries more than others, invest more capital and resources just to stay competitive, develop more diverse solutions, and increasingly start to think more radically, when considering to innovate their business model. However, the development and innovation of business models is a complex venture and has not been widely researched yet. The objective of this paper is therefore 1) to build a [descriptive] theoretical understanding, based on Christensen’s (2005) three-step procedure, to business models and their innovation and, as a result of that, 2) to strengthen researchers’ and practitioners’ perspectives as to how the process of business model innovation can be realized. By using various researchers’ perspectives and assumptions, we identify relevant inconsistencies, which consequently lead us to propose possible supplementary solutions. We conclude our paper by proposing a generic process to business model innovation, supported by risk management processes