Since the publication of Kress and van Leeuwen’s (2001) Multimodal Discourse, the term ‘multimodality’ has become established as an academic field within the discourse analytic and social semiotic communities. Multimodality, meaning communication through two or more semiotic resources (e.g. text, images, sounds and gestures), or the perception via the senses (e.g. sight and hearing) – has gained terrain in musicology, too – particularly regarding studies of music videos, films and television commercials, where the shortcomings of an autonomy aesthetical concept of ‘music alone’ is evident (cf. Cook, 1998, 91). Accordingly, one main issue is to examine how different semiotic resources blend or syncretize to new meanings. The deviations of mu...
Multimodal analysis refers to the process of interpreting and making sense of qualitative data in pr...
This article has the following two overarching aims. First, it traces the development of multimodal ...
This chapter provides a rationale for a multimodal perspective on meaning, communication and discou...
Since the publication of Kress and van Leeuwen’s (2001) Multimodal Discourse, the term ‘multimodalit...
For many scholars of language, discourse and society, multimodal analysis has come effectively to me...
For many scholars of language, discourse and society, multimodal analysis has come effectively to me...
The concept of "multimodality" refers to the interaction of different semiotic modes in the processe...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
The concept of "multimodality" refers to the interaction of different semiotic modes in the processe...
The concept of "multimodality" refers to the interaction of different semiotic modes in the processe...
Multimodal analysis refers to the process of interpreting and making sense of qualitative data in pr...
This article has the following two overarching aims. First, it traces the development of multimodal ...
This chapter provides a rationale for a multimodal perspective on meaning, communication and discou...
Since the publication of Kress and van Leeuwen’s (2001) Multimodal Discourse, the term ‘multimodalit...
For many scholars of language, discourse and society, multimodal analysis has come effectively to me...
For many scholars of language, discourse and society, multimodal analysis has come effectively to me...
The concept of "multimodality" refers to the interaction of different semiotic modes in the processe...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its concep...
The concept of "multimodality" refers to the interaction of different semiotic modes in the processe...
The concept of "multimodality" refers to the interaction of different semiotic modes in the processe...
Multimodal analysis refers to the process of interpreting and making sense of qualitative data in pr...
This article has the following two overarching aims. First, it traces the development of multimodal ...
This chapter provides a rationale for a multimodal perspective on meaning, communication and discou...