Add to ORKGThe article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing communications
The article discusses ten basic concepts of marketing strategies: production,commodity, sales, tradi...
An article about the transformation of the theory and practice of marketing in terms of e-commerce a...
This article is devoted to the role of advertising in mass culture and the factors of its formation....
В данной статье рассматривается понятие рекламы, ее история, основные разновидности и средства, осно...
The article deals with the scientific research results and systematizing the methodological approach...
The article reveals the essence of sales. The article analyses approaches to the definition of sales...
The article is dedicated to brand as a communication device in marketing practice and, thence, it at...
This article is devoted to the peculiarities of advertising activity in the modern world. It contain...
Article on the role of the segmentation of the environment in the planning of marketing activities. ...
The article discusses the features of product policy in marketing. The author analyzes the objective...
The article is devoted to social marketing an important area of marketing activity. It examines the ...
In the article the account of ecological factor in the process of sales promotion of products is inv...
This article is devoted the development of information technologies in marketing, particularly in th...
The article investigates the paradigm of Integrated Marketing Communication and their main features....
Purpose. The purpose of the article is to study social media marketing as a tool promotion of produc...
The article discusses ten basic concepts of marketing strategies: production,commodity, sales, tradi...
An article about the transformation of the theory and practice of marketing in terms of e-commerce a...
This article is devoted to the role of advertising in mass culture and the factors of its formation....
В данной статье рассматривается понятие рекламы, ее история, основные разновидности и средства, осно...
The article deals with the scientific research results and systematizing the methodological approach...
The article reveals the essence of sales. The article analyses approaches to the definition of sales...
The article is dedicated to brand as a communication device in marketing practice and, thence, it at...
This article is devoted to the peculiarities of advertising activity in the modern world. It contain...
Article on the role of the segmentation of the environment in the planning of marketing activities. ...
The article discusses the features of product policy in marketing. The author analyzes the objective...
The article is devoted to social marketing an important area of marketing activity. It examines the ...
In the article the account of ecological factor in the process of sales promotion of products is inv...
This article is devoted the development of information technologies in marketing, particularly in th...
The article investigates the paradigm of Integrated Marketing Communication and their main features....
Purpose. The purpose of the article is to study social media marketing as a tool promotion of produc...
The article discusses ten basic concepts of marketing strategies: production,commodity, sales, tradi...
An article about the transformation of the theory and practice of marketing in terms of e-commerce a...
This article is devoted to the role of advertising in mass culture and the factors of its formation....