This study introduces the concept of "attitude strength" to explain why some IT users' attitudes are not strongly related to their usage behaviors. We review the attitude strength literature, employ the elaboration likelihood model to theorize personal relevance and related expertise as two salient dimensions of attitude strength in the IT usage context, and postulate a research model to capture the moderating effects of these constructs on the attitude-behavior relationship. The hypothesized effects are empirically tested using a longitudinal survey of document management system usage among staff employees at a Ukrainian municipal government. Results of the study will be presented at the conference
Understanding user’s attitudes represents one of the major objectives in IS adoption research. Howev...
The ability to predict IT usage behavior has been an important area of inquiry in IS research for ma...
Users’ attitudes depict one of the main determinants, why individuals use information systems. Howev...
Despite the importance of attitude in predicting an individual’s behavior, research on IT adoption h...
Attitude strength is defined as the extent to which an attitude is stable, resistant to change, impa...
Based on an augmented Technology Acceptance Model (TAM), this paper examines the influence of comput...
Many people in the MIS field have accepted the idea that attitudes affect the frequency and type of ...
Attitudes of students toward computers are significant determinants of behavior that may influence c...
An individual’s attitude has always been a core concept in IS research and a major determinant for i...
While research in general has extensively studied the coherence between attitude and behavior, Infor...
There has been relatively little study of multiple predictors of attitude strength. Eight predictors...
A two-phased study investigating the role of attitudes and beliefs in the use of personal computers ...
In this study we examined the influence of attitude strength on the processing and evaluation of sou...
Information and Communication Technologies (ICTs) are the most important way of getting in-formed in...
Although attitudes are frequently hypothesized to guide information system (IS) usage behavior, exis...
Understanding user’s attitudes represents one of the major objectives in IS adoption research. Howev...
The ability to predict IT usage behavior has been an important area of inquiry in IS research for ma...
Users’ attitudes depict one of the main determinants, why individuals use information systems. Howev...
Despite the importance of attitude in predicting an individual’s behavior, research on IT adoption h...
Attitude strength is defined as the extent to which an attitude is stable, resistant to change, impa...
Based on an augmented Technology Acceptance Model (TAM), this paper examines the influence of comput...
Many people in the MIS field have accepted the idea that attitudes affect the frequency and type of ...
Attitudes of students toward computers are significant determinants of behavior that may influence c...
An individual’s attitude has always been a core concept in IS research and a major determinant for i...
While research in general has extensively studied the coherence between attitude and behavior, Infor...
There has been relatively little study of multiple predictors of attitude strength. Eight predictors...
A two-phased study investigating the role of attitudes and beliefs in the use of personal computers ...
In this study we examined the influence of attitude strength on the processing and evaluation of sou...
Information and Communication Technologies (ICTs) are the most important way of getting in-formed in...
Although attitudes are frequently hypothesized to guide information system (IS) usage behavior, exis...
Understanding user’s attitudes represents one of the major objectives in IS adoption research. Howev...
The ability to predict IT usage behavior has been an important area of inquiry in IS research for ma...
Users’ attitudes depict one of the main determinants, why individuals use information systems. Howev...