Padel tennis popularization in Lithuania.

Aim of the thesis: identify opportunities for the popularization of paddle tennis in Lithuania. The problem of the research: reveal the possibilities of paddle tennis popularization in Lithuania. Research methods: 1. Content analysis; 2. Quality research; 3. Quantitative research. Tasks of the paper: 1. Analyze theoretical aspects of sports marketing, substantiating the possibilities of sports evaluation in theoretical aspect; 2. Analyze researches on the sport popularization; 3. Based on the results of the research, to reveal possibilities of paddle tennis popularization in Lithuania. Results: Quantitative research revealed the main things that are missing when it comes to promoting paddle tennis in Lithuania. The biggest shortcoming is the lack of information regarding the upcoming paddle tennis projects. After that, it is important to mention the lack of information regarding paddle tennis events, followed by the lack of paddle tennis clubs and proper infrastructure. Conclusions: 1. Scientific literature and source analysis have shown that traditional marketing and sports marketing, although at first glance might appear similar, feature some specific differences. 2. As of this day, there are not many studies regarding the popularity of paddle tennis performed, but the analysis of the paddle tennis situation worldwide has revealed that the rapid promotion of paddle tennis is mainly influenced by the club system, sponsorship, high-level tournaments and the increasing number of paddle tennis courts. 3. Lithuanian paddle tennis federation has all the potential that is necesssary for promoting this sport: it is important to choose strategy and implement it