PENINGKATAN KUALITAS PRODUK DAN PEMASARAN KELOMPOK PENGOLAH DAN PEMASAR BUNDA MADANI, DESA PANEMBANGAN, KECAMATAN CILONGOK, KABUPATEN BANYUMAS

ABSTRACT Poklahsar Bunda Madani processes fish-based products including seasoned tilapia, shredded tilapia (Bonil), Nastar filled with shredded tilapia (Nasbonil) and Amplang tilapia. Problems experienced by the Bunda Madani poklahsar include production equipment that is still limited (not yet complete), production sites that are not yet representative and have not implemented Good Processed Food Production Methods (CPPOB), there are products that still lack quality, halal product certification, markets that are still limited because they haven't done online marketing (digital marketing) on social media and there hasn't been simple financial bookkeeping. The solution offered by this program is the diffusion of science and technology and education related to the problems experienced, namely the importance of clean production and CPPOB (GMP), improving the quality of amplang products, assistance with halal product certification, simple accounting bookkeeping and production equipment grants. The aim of this service activity is to improve the skills and knowledge of potential SMEs partners of the Bunda Madani Poklahsar regarding clean production and CPPOB (GMP), assistance with Halal product certification, as well as simple accounting bookkeeping. The output of the application of science and technology is scientific articles which are processed and presented at LPPM Unsoed national seminars, national journals, and additional outputs in the form of halal certificates and simple accounting bookkeeping models. The results of this service activity include the issuance of a halal certificate for Abon Nila, the quality of amplang products has increased, namely crisper and better, there has been an increase in pre-test and post-test scores from 65 to 95 for GMP training and production equipment assistance for Poklahsar Bunda Madani has been provided. Key words: Product quality, Poklahsar Bunda Madani, Halal, GMPPoklahsar Bunda Madani mengolah produk berbahan dasar ikan diantaranya yaitu Nila bumbu, Abon Nila (Bonil), Nastar isi abon nila (Nasbonil) dan Amplang Nila. Permasalahan yang dialami poklahsar Bunda Madani diantaranya peralatan produksi yang masih terbatas (belum lengkap), tempat produksi yang belum representative dan belum menerapkan Cara Produksi Pangan Olahan yang Baik (CPPOB), terdapat produk yang masih kurang kualitasnya, sertifikasi produk halal, pasar yang masih terbatas karena belum melakukan pemasaran secara online (digital marketing) di media sosial serta belum adanya pembukuan keuangan sederhana. Solusi yang ditawarkan dari program ini adalah difusi iptek dan penyuluhan terkait permasalahan yang dialami yaitu pentingnya produksi bersih dan CPPOB (GMP), peningkatan kualitas produk amplang, pendampingan sertifikasi produk halal, pembukuan akuntansi sederhana serta hibah alat produksi. Tujuan dari kegiatan pengabdian ini adalah meningkatkan keterampilan dan pengetahuan IKM calon mitra Poklahsar Bunda Madani terkait produksi bersih dan CPPOB (GMP), pendampingan sertifikasi produk Halal, serta pembukuan akuntansi sederhana. Luaran dari penerapan iptek ini adalah artikel ilmiah yang diprosidingkan dan diseminarkan di seminar nasional LPPM Unsoed, jurnal nasional, dan luaran tambahan berupa, sertifikat halal dan model pembukuan akuntansi sederhana. Hasil dari kegiatan pengabdian ini diantaranya sertifikat halal Abon Nila sudah terbit, kualitas produk amplang meningkat yaitu lebih renyah dan bagus, terdapat peningkatan nilai pre test dan post test dari 65 ke 95 untuk pelatihan GMP, dan bantuan alat produksi untuk Poklahsar Bunda Madani sudah diberikan.  Kata kunci: Kualitas produk, Poklahsar Bunda Madani, Halal, GM