OPTIMIZING PHOTOS AND BRAND STORYTELLING PRODUCT OF PANEMBANGAN VILLAGE POKLAHSAR TO INCREASE SALES

Tight competition in product sales means that business actors must be able to utilize various methods to increase their sales. This was also experienced by the Poklahsar (Fish Processors and Marketers Group) in Panembangan Village, Cilongok District, Banyumas Regency. Even though this region is known for its smart fisheries villages program, in fact it still has problems in terms of product branding which is not yet strong and sales which are still not optimal. The aim of this service activity is to provide education about good product photos and create brand story telling of products in the Panembangan Village community group. This method is carried out by training and mentoring in product photography and creating product story telling. The results of this service activity are photos of new products owned by three community groups in Panembangan Village. Product photos are taken from the best possible angle. Taking product photos is also accompanied by practitioners who are experts in the field of photography. This service activity also resulted in the creation of brand story telling for products owned by the Panembangan Village Poklahsar. The importance of creating brand story telling is an effort to make the narrative as interesting as possible and lead to existing opinions so that potential buyers can later recognize the product as a need that they want to buy. Apart from strengthening existing products, brand story telling will also add interesting stories so that potential buyers feel they need the product and buy it. In this way, the two activities carried out will increase sales of products owned by the Panembangan Village Poklahsar. The follow-up plan for this activity is to carry out online marketing or digital marketing