Gentrification, touristification and revitalization of the Monumental Zone of Pontevedra, Spain

Purpose: The purpose of this paper is to explore, through the analysis case, how the revitalization of a historic centre has been carried out and the role of tourism in this process. Design/methodology/approach This case study area is well-documented as there has been extensive fieldwork on the transformation of the commercial sector in the Monumental Zone of Pontevedra in the last three decades. In order to prepare this paper, a bibliographic review, in-depth interviews, premises registration data and population data have been used. Findings The findings show that the processes of change and revitalization do not conform to a single reality common to all historical centres, although similar strategies are developed, the role of the participating actors and, especially, the idiosyncrasy of these spaces change the outcomes. On the one hand, gentrification does not occur and the increase of residential uses is still a goal. On the other hand, the tourism strategy brings more visitors and complements the commerce activity and attraction. Social implications The new challenge of these spaces, and the urban contribution from this research, is that in the appropriation of space by citizens, tourism may be a complement for commerce, and shops and hospitality (facilities) make these spaces more livable. Although tourism does not necessarily increase the number of residents, the revenue from tourism may prevent the reoccurrence of abandonment. Originality/value The paper focusses on both gentrification and touristification; processes that have led to the substitution of residents and activities and the conflict with the local population and the normalization of urban life. This case has been selected because despite a seemingly successful revitalization process, recently some old threats seem to be returning