Digital Marketing Strategies for SMEs in Technology Sector in Malaysia

This study looks into the efficiency of DM (digital marketing) techniques in the technology division of  Small and Medium Enterprises (SMEs) in Malaysia. The research framework guides the qualitative case study approach. The primary data gathering strategy entails semi-structured interviews with digital marketing specialists, marketing and advertising professionals from  SMEs in the technology sector in Kuala Lumpur. The study adheres to an interpretivist research philosophy, recognising each SME's distinct qualities and socio-cultural setting. Thematic analysis to applied to the gathered data to identify trends, topics, and insights on digital marketing in Malaysian SMEs. The study aims to address research questions on the challenges SMEs face in implementing digital marketing, how SMEs view the impact of digital marketing on product promotion, and what tools and technologies can be used to increase the effectiveness of digital marketing. The findings of this research will provide practitioners with guidance and insight into the acceptability and effectiveness of digital marketing strategies in the Malaysian tech industry. It emphasises the value of data-driven decision-making, agility, and creativity in a constantly evolving digital ecosystem, as well as the significance of digital marketing for SMEs' success. Additionally, in order for SMEs to maintain long-term growth and competitiveness in the digital era, the research highlights the challenges that small businesses confront and how critical it is to overcome these obstacles. The researcher's goal in conducting this research is to uncover the restrictions that SMEs have while using digital platforms and tools for marketing objectives. The ultimate goal is to provide analytical research and recommendations that will help SMEs employ digital marketing methods wisely, improve their online exposure, communicate with their target audience, and encourage long-term success in Malaysia's highly competitive digital environment. The study's goal is to provide vital insights that will enable SMEs to successfully navigate the dynamic digital landscape. &nbsp