Hubungan Self Regulation Dengan Impulsive Buying Item di Game Online Pada Masa Dewasa Awal

This study aims to determine the relationship between self-regulation and impulsive buying of items in online games. The research data obtained from 115 respondents were online game players and 89 had made purchases of online game items. The sampling technique used in this study is non-probability with the accidental sampling method. This study uses a scale of self-regulation and impulsive buying with the results of data analysis correlation r = -0.139 (p < .01) using Spearman's rho. This shows that there is a significant negative relationship between self-regulation and impulsive buying of items in online games during early adulthood, which means that the higher a person's self-regulation, the lower the impulsive buying behavior. This suggests that self-regulation has an important role for online game players in early adulthood to restrain shopping behavior.Penelitian ini bertujuan untuk mengetahui hubungan dari self regulation dengan impulsive buying item di game online. Data penelitian ini diperoleh 115 responden merupakan pemain game online dan 89 pernah melakukan pembelian pada item game online. Teknik sampling yang digunakan pada penelitian ini adalah non-probability dengan metode accidental sampling. Penelitian ini menggunakan skala self regulation dan impulsive buying dengan hasil analisis data korelasi r = -0.139 (p < .01) menggunakan spearman’s rho. Hal ini menunjukkan bahwa ada hubungan negatif yang signifikan antara self regulation dengan impulsive buying terhadap item di game online pada masa dewasa awal yang mengartikan bahwa semakin tinggi self regulation seseorang maka semakin rendah perilaku impulsive buying. Hal ini menyatakan bahwa self regulation memiliki peran penting bagi pemain game online di usia dewasa awal untuk menahan perilaku saat berbelanja