Development of Android-Based Augmented Reality for Promotion of Jepara Tourist Attractions

Jepara Regency is an area rich in tourist attractions. By introducing tourist attractions to tourists who want to visit them, tourists will become more familiar with them and have the desire to visit them. Augmented reality is the technology of imaging virtual objects into the real world through a camera connected to a computer. The aim of this research is to implement augmented reality technology to increase the attractiveness of Jepara tourist attractions. Data was obtained through observation, interviews and documentation of tourists and the general public. By utilizing marker-based AR, promotion of Jepara tourist attractions can be clearly visualized and become effective introduction and information. This application can offer information on tourist attractions, accommodation and typical Jepara culinary delights. It is hoped that the development of promotional applications for Jepara tourist attractions can increase the attraction of tourists to visit Jepara and provide interesting experiences to visitors and have a positive impact on the regional economy and surrounding communities