Aristotle’s Rhetoric and Semiotics

If we want to get into the question of the boundaries between the semiotics and the rhetoric and conclude what the relationship is between the two, we would first seek to define the boundaries of the semiotics. Semiotics is a field that refers to the study and analysis of point systems, as well as the relationships between them. Rhetoric, according to Aristotle, is the art of finding for each issue the arguments that can be made credible by the audience. Rhetoric looks for arguments that can be convincing, and they are either real or seem convincing. Arguments are based on evidence, some of which are probable and can be challenged and others are mandatory and are called presumptions because they lead to reasoning that cannot be reconstructed. Therefore, an analysis of texts and signs as rhetorical structures would be very interesting, because semiotics adopt and adapt the Aristotelian rhetorical categorization, having as a common axis the orientation of persuasion, which is considered a technique of reasonable human interaction