Pendekatan strategis untuk mengatasi sikap agresif audiens dalam konteks difusi informasi di media sosial

Purpose. This study extensively examines social media aggression's patterns and impacts on information reception, focusing on behaviors like cyberbullying and hate speech. It aims to uncover the causes and consequences of these actions, contributing to mitigation strategies.Methodology. The study utilizes data analysis with software assistance and random questionnaires from various respondents to explore strategies for reducing aggression in information diffusion. Qualitative analysis involves examining these strategies with references to social media platform observations.Results and discussion. Findings reveal that respondents prioritize sharing truthful information, even in the face of aggression. They maintain a positive attitude to clarify content and avoid the spread of falsehoods.Conclusions. This study underscores the importance of self-regulation and responsible online behavior. Enhancing self-regulation skills, maintaining a responsible online presence, and selecting content consumption are essential for eliminating unnecessary or aggressive information. These findings offer valuable insights into social media aggression dynamics, so it develops effective mitigation strategies in the digital age