INFLUENCEPRODUCT QUALITY, BRAND IMAGE, PRICE, PRODUCT DESIGN AND LIFESTYLE ON THE PURCHASE DECISION OF NIKE BRAND SHOES IN PADANG CITY
- TASERA, MITA DUMAI
DOIAbstract
This study aims to explain the effect of product quality, brand image, price, product design and lifestyle on purchasing decisions for Nike brand shoes in the city of Padang. This research uses descriptive and associative methods. The population of this research is all people who use Nike shoes in the city of Padang with 120 people as samples. Sampling was done by accidental sampling method. The results of this study show that: First, product quality has a positive and significant effect on purchasing decisions. This can be seen from the tcount of 5.059 > ttable of 1.980 and a significant value of 0.000 ttable of 1.980 and a significant value of 0.033 ttable of 1.980 and a significant value of 0.000 ttable of 1.980 and a significant val...
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