This study investigates the moderating effect of brand loyalty on service quality and customer satisfaction in the telecommunications industry in Northwest Nigeria. A cross-sectional descriptive survey design was utilized, which permits the collection of data from respondents at a certain point in time. The convenience sampling method was used, and structured questionnaires were administered to the customers of Airtel Nigeria telecommunications company using a service performance (SERVPERF) model. Out of the 768 questionnaires administered, 390 valid responses were analyzed, and the hypotheses were tested with the aid of SmartPLS 4. The results for the direct relationships indicate that reliability, assurance, responsiveness, and tangibilit...
With the increasing competition in the market, customer loyalty has become a decisive factor in long...
Purpose: The Purpose of this study is to determine the relationship between different variables such...
The purpose this study is to investigate the impact of relationship marketing on customer loyalty in...
The study was conducted to examine the relationship between service quality and customer loyalty in ...
This study investigates the empirical relationships between service quality, value offer, satisfacti...
Abstract: The Nigerian telecommunications industry is a competitive market in which major industry p...
The rapid development and aggressive competition in the marketing segment in the telecommunication n...
This paper examined the importance of customer care unit, the retention of service users and the vol...
Purpose:This research has been conducted to discuss customer loyalty in mobile telecommunication. St...
The study investigated the relationship between customer satisfaction and customer loyalty on mobile...
The study was on the effects of customer relationship marketing on customer loyalty of global system...
The long-term survival and competiveness of the airline business is strongly connected to the qualit...
This study investigated factors determining customer satisfaction within the Nigerian telecommunicat...
Telecommunication has become an inseparable element in human life. As the advancement of technology,...
In a fiercely competitive business environment such as the mobile network services setting, it is a ...
With the increasing competition in the market, customer loyalty has become a decisive factor in long...
Purpose: The Purpose of this study is to determine the relationship between different variables such...
The purpose this study is to investigate the impact of relationship marketing on customer loyalty in...
The study was conducted to examine the relationship between service quality and customer loyalty in ...
This study investigates the empirical relationships between service quality, value offer, satisfacti...
Abstract: The Nigerian telecommunications industry is a competitive market in which major industry p...
The rapid development and aggressive competition in the marketing segment in the telecommunication n...
This paper examined the importance of customer care unit, the retention of service users and the vol...
Purpose:This research has been conducted to discuss customer loyalty in mobile telecommunication. St...
The study investigated the relationship between customer satisfaction and customer loyalty on mobile...
The study was on the effects of customer relationship marketing on customer loyalty of global system...
The long-term survival and competiveness of the airline business is strongly connected to the qualit...
This study investigated factors determining customer satisfaction within the Nigerian telecommunicat...
Telecommunication has become an inseparable element in human life. As the advancement of technology,...
In a fiercely competitive business environment such as the mobile network services setting, it is a ...
With the increasing competition in the market, customer loyalty has become a decisive factor in long...
Purpose: The Purpose of this study is to determine the relationship between different variables such...
The purpose this study is to investigate the impact of relationship marketing on customer loyalty in...