REGULATION (EU) 2017/1001 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL OF 14 JUNE 2017 ON THE EUROPEAN UNION TRADE MARK

Nakon osnivanja Europske ekonomske zajednice prepreka slobodnu kretanju roba i usluga te poštena tržišnog natjecanja bila je nacionalno pravo intelektualnoga vlasništva, utemeljena na načelu teritorijalnosti. Kako bi se uklonili problemi postojanja istih ili sličnih žigova u državama članicama koji postoje neovisni jedan o drugome, kao i podjele unutarnjega tržišta, Europska komisija devedesetih godina 20. stoljeća donosi prijedloge usklađivanja prava žiga odnosno intelektualnoga vlasništva na razini Europske zajednice. Uspostavom jedinstvena unutarnjeg tržišta Ugovorom iz Maastrichta uspostavlja se žig Zajednice kao supranacionalno pravo Uredbom Vijeća (EZ) br. 40/94 od 20. prosinca 1993. godine o žigu Zajednice. Stupanjem na snagu Ugovora iz Lisabona 2009. godine, kojim se pojam Zajednica zamjenjuje riječju Unija i koji preimenovanoj Europskoj uniji daje punu pravnu osobnost, radi usklađivanja na unutarnjemu tržištu dolazi do nove reforme prava žiga EU-a. Nova reforma prava žiga EU-a završena je nakon donošenja niza direktiva i uredbi, stupanjem na snagu Uredbe (EU) 2017/1001 Europskoga parlamenta i Vijeća od 14. lipnja 2017. godine o žigu Europske unije, kao temeljnoga pravnog akta prava žiga EU-a.After the establishment of the European Economic Community, national intellectual property rights, that were based on the principle of territoriality, became an obstacle to the free movement of goods and services and fair market competition. In order to eliminate the problems of the existence of the same or similar trade marks in member states that existed independently of each other, as well as the division of the internal market, in the 1990s the European Commission made proposals for the harmonization of trade mark rights, that is, the intellectual property at the level of the European Community. Upon the establishment of the single internal market by the Treaty of Maastricht, the Community’s trademark has been established as a supranational right by the European Council’s Regulation (EC) No. 40/94 of 20 December 1993 referring to the Community’s trade mark rights. When the Treaty of Lisbon entered into force in 2009, by which the term “Community” was replaced by the word “Union” and which gave a full legal personality to the renamed European Union, a new reform of the EU trade mark right took place because of the harmonization of the internal market. The new EU trade mark right reform was completed after the adoption of a series of directives and regulations, and by entry into force of the Regulation (EU) 2017/1001 of the European Parliament and of the Council of 14 June 2017 on the European Union trade mark, as the fundamental legal act of EU on the trade mark right