In recent years, new market rules have forced changes in how companies re-late to their customers. It is necessary to create new solutions precisely adapted to customers' needs. To do this, companies must expand their boundaries and adopt a transdisciplinary approach. In this panorama, the adoption of Strategic Design - meant as an approach to creating innovative product-service systems that characterize the company and its market posi-tioning - appears fundamental and decisive. This paper deals with a practi-cal case of application of the Strategic Design approach from a company op-erating in a non-traditional sector. The aim is to show the fundamental steps the company took in order to develop a new strategy thanks to the adoption of Stra...
In this article, we discuss an emerging professional design field: strategic design. We define strat...
Design thinking has emerged as an important way for designers to draw on rich customer insights to e...
Firms can be inhospitable environments for attempts to promote a mindset for sustained innovation. C...
This paper discusses how design can be used strategically to push the boundaries and come up with ne...
Global environmental and social challenges are forcing organisations to reconsider how to generate v...
It is claimed that design services have an increasing (and increasingly recognised) potential for st...
This paper develops the concept of “strategic design”, the design implications of the interactions o...
There is increasing interest in, and recognition of, the contribution that professional design servi...
This article is devoted to a new strategic management tool—strategic design. Modern conditions with ...
This paper discusses how design can be used strategically to provide a holistic approach for investi...
In an increasingly complex and dynamic business environment, accelerated even further by the coronav...
Recent research in strategy, organization theory and industrial marketing is emphasizing the new com...
Abstract: Implementation of design strategy at a business organization can provide a competitive adv...
This paper deals with how the visual approach from a design process can help inform companies about ...
Many firms develop successful businesses around competencies and over time these competencies can be...
In this article, we discuss an emerging professional design field: strategic design. We define strat...
Design thinking has emerged as an important way for designers to draw on rich customer insights to e...
Firms can be inhospitable environments for attempts to promote a mindset for sustained innovation. C...
This paper discusses how design can be used strategically to push the boundaries and come up with ne...
Global environmental and social challenges are forcing organisations to reconsider how to generate v...
It is claimed that design services have an increasing (and increasingly recognised) potential for st...
This paper develops the concept of “strategic design”, the design implications of the interactions o...
There is increasing interest in, and recognition of, the contribution that professional design servi...
This article is devoted to a new strategic management tool—strategic design. Modern conditions with ...
This paper discusses how design can be used strategically to provide a holistic approach for investi...
In an increasingly complex and dynamic business environment, accelerated even further by the coronav...
Recent research in strategy, organization theory and industrial marketing is emphasizing the new com...
Abstract: Implementation of design strategy at a business organization can provide a competitive adv...
This paper deals with how the visual approach from a design process can help inform companies about ...
Many firms develop successful businesses around competencies and over time these competencies can be...
In this article, we discuss an emerging professional design field: strategic design. We define strat...
Design thinking has emerged as an important way for designers to draw on rich customer insights to e...
Firms can be inhospitable environments for attempts to promote a mindset for sustained innovation. C...