Intending to be Ethical:An Examination of Consumer Choice in Sweatshop Avoidance

A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer