A model of corporate social responsibility development: a case study of business operations of companies from various industries

Tema ovog rada su različiti modeli društveno odgovornog poslovanja na primjeru nekoliko različitih poduzeća koja posluju u različitim industrijama. Kroz rad je definirano što je to društveno odgovorno poslovanje i na koji se način ono oblikuje u poslovnoj praksi. Dan je pregled zakonodavnih okvira Europske unije i Republike Hrvatske koji oblikuju načine implementacije društveno odgovornog poslovanja u poslovne procese poduzeća. Identificirani su izazovi s kojima se suvremena poduzeća susreću i načini na koje te izazove mogu iskoristiti za unaprjeđenje svog poslovanja. Provedena je detaljna analiza društveno odgovornih praksi tri poduzeća različitih industrija: proizvodnja agregata, pružanje usluga u turizmu i proizvodnja piva. Nakon provedene analize, predstavljeni su rezultati i donesen zaključak, a to je da se u posljednje vrijeme u Republici Hrvatskoj povećava svijest oko dobrobiti implementacije društveno odgovornih praksi u poslovanje, ne samo za poduzeće, nego i za društvo te se sve veći broj poduzeća implementira takav način poslovanja u svoje temelje.The topic of this thesis is various models of corporate social responsibility using the example of several different companies operating in various industries. The thesis defines what corporate social responsibility is and how it is shaped. It contains an overview of the legislative frameworks of the European Union and the Republic of Croatia, which shape the ways in which corporate social responsibility is implemented in business processes of companies. The challenges that modern companies face and the ways in which they can leverage these challenges to improve their business are also identified in this thesis. A detailed analysis of socially responsible practices of three companies from different industries is conducted: aggregate production, tourism services, and beer production. After the analysis is carried out, the results are presented, and a conclusion is drawn that there is a growing awareness in recent times in the Republic of Croatia about the benefits of implementing socially responsible practices in business, not only for the company but also for society, leading to an increasing number of companies incorporating such a business approach into their foundations