Pengoptimalan Bisnis Di Bidang F&B Melalui Program Wirausaha Merdeka (MBKM)

The development of the food and beverage business industry in Indonesia is a sector that continues to increase every year. The food and beverage sector deserves to grow because of its population and high purchasing power. The development of information technology acceleration and business today in the future is very fast, disruptive, full of competition and various sustainable changes so that it can be competitive. Reflecting on this, the government through the Ministry of Education and Culture of the Republic of Indonesia, compiled and designed an Independent Entrepreneurship training program at the University of Muhammadiyah Surakarta in 2022. In this context, it can develop the business industry through the Independent Entrepreneurship program. The development of the business industry can be applied with the F&B field, namely issuing new products so as to improve the food and beverage business industry. Business optimization through this entrepreneurial program is carried out by publishing new products, namely Fruit and Meat Sandwiches which are packaged in such a way as to improve quality and quality quantity. The purpose of this activity is to encourage interests, talents and help students generate jobs and improve the business sector to be developed. This program runs for four months which includes a series of activities ranging from entrepreneurial workshops, UKM internships to help accelerate students in learning about running a business, pitching activities and making prototypes or innovative products from students and the last is marketing activities of each student product. The results of this activity are very much in line with what is expected, namely that the activities carried out can help Student Entrepreneurs who are actively through funding assistance and field Supervisors to help improve the entrepreneurial spirit of University of Muhammadiyah Surakarta Students