Kajian Desain Awal: Identifikasi Kebutuhan Pengguna dan Penentuan Target Spesifikasi Produk Modul Konversi Kit Sepeda Motor Listrik

The urgency of this research is that Indonesian people still have low interest in using electric motorbikes, indicating that sales of electric motorbikes in Indonesia are still low. Indonesian people are skeptical about electric motorbikes due to their battery life and the relatively higher price than conventional motorbikes. In this research, an additional EM module product was designed as a solution to answer these doubts. This research is an initial design process aimed at obtaining target product specifications for additional EM modules from the results of identifying user needs as a basis for the subsequent design process. The additional EM module product applies an EM conversion system that is installed on the ICEM product without losing its original ability to use a gasoline energy source, thereby minimizing procurement costs using electric motor technology on conventional motorbikes and without worrying about running out of battery when in use. This research uses the front-end activity design method to design additional EM module products and produces 30 customer needs with percentage levels of importance and 24 product specification target metrics in marginal and ideal values to be used as abasis for the subsequent design process.Penjualan motor listrik Indonesia masih rendah pada 31.827 unit (2022), Indonesia memiliki >20 perusahaan sepedamotor listrik dan target pemerintah memproduksi 2.000.000 unit (2025). Masyarakat Indonesia masih ragu dengan sepeda motor listrik baik dari ketahanan baterai hingga harga relatif lebih mahal daripada sepedamotor konvensional. Penelitian ini bertujuan membuat kajian awal identifikasi kebutuhan pelanggan dan penentuan target spesifikasi produk modul tambahan motor listrik. Produk ini praktis dipasangkan pada motor konvensional sehingga dapat berfungsi sebagai sepedamotor listrik dan konvensional berbahan bakar bensin sebagai alternatif solusi keraguan masyarakat. Penelitian ini menggunakan metode perancangan dan pengembangan produk (Kart T. Ulrich dan Steven D.Eppinger). Hasil penelitian ini diperoleh 30 kebutuhan pelanggan dengan persentase tingkat kepentingan dan 24 metrik target spesifikasi produk dalam nilai marginal dan ideal yang dapat digunakan sebagai dasar proses perancangan selanjutnya