Fish Supply Chain Model at the Gentuma Fishing Port, North Gorontalo Regency

It is hoped that the results of this study can become a guideline or benchmark for the supply chain system, especially for fishermen, collectors and business actors engaged in activities that support the Gentuma fish catch industry. The model displays latent or non-latent relationships and reciprocal relationships in terms of . This multifactor or multicriteria model will address complex problems as a kind of hierarchy. This research utilizes two types of data, namely primary data and secondary data. Primary data was obtained through direct interviews with the parties involved, including fishermen and suppliers as well as companies that play a role in the supply chain. Hierarchy is defined as the representation of complex problems in a multi-level structure, where the first level is the goal, followed by the factor level, criteria level, sub-criteria level, and so on until the last alternative level. Hierarchies allow complex problems to be broken down into easier and smaller to manage subproblems, then broken down into more manageable and smaller subproblems. The conclusions that can be drawn from the research are as follows: This research identifies a supply chain model where the distribution flow of commodities and information is only for the domestic market. One of the efforts made by fishermen is to cut the supply chain at the collector level, which allows them to sell fish at a higher price than the price purchased by collectors. The majority of fishermen are willing to be involved in the supply chain, but there are several factors that can be used as a measure of fishermen's willingness, namely the influence of price changes at the collector level, the collector's commitment to complying with payments, and norms in selling fish to financiers