Gastronomy as a factor of rural development - the example of Vojvodina farms

Tradition and gastronomy are synonyms that point us to lasting values and quality. People travel from faraway places to enjoy authentic food, characteristic of a certain area. In this way, many dishes are kept from being forgotten, and enjoying them is a form of sustainable tourism. The paper started from the hypothesis that gastronomic tourism has the potential to be the carrier of the economic development of rural areas. Tourists want an authentic experience through food. In this way, tradition is preserved from oblivion, and rural areas revive and develop. There were questioned 218 tourists, visitors to 10 farms in Vojvodina as authentic objects of rural areas. The conclusion was reached that the rich gastronomy is a factor in attracting tourists that has a strong contractive effect, whether it is a primary, independent tourist motive or a complementary tourist offer