The purpose of this research is to find out how e-promotion, reference groups, and ease of use influence purchasing decisions on the shopee marketplace. This research is conducted using methods of quantitative research can be understood as methods used to research on a particular population or sample, data collection using research instruments, data analysis of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used marketplace shopee. Sampling technique is purposive sampling. The research results show that there is an influence between e-promotion, reference groups have an influence on purchasing decisions, while ease has no influence on purchasing decisio...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
The number of e-commerce in the digital era makes it easy for someone to make shopping transactions....
The purpose of this study aims to analyze the effect of price, promotion on purchasing decisions in ...
This research aims to determine the effect of trust, ease of transaction, and promotion of online pu...
This study aims to analyze the effect of e-marketing, product reviews, and product quality on online...
The purpose of this study is to see how the influence of promotions on consumer behavior in making d...
The purpose of this study was to determine the effect of E-Promotion, E-WOM and location on consumer...
AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer revi...
AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer revi...
AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer revi...
This study is a quantitative study that aims to determine the effect of promotion, price, and brand ...
The purpose of this study was to examine and analyze the impact of the ease of the application usage...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
This study aims to determine the effect of price, trust, and promotion on purchasing decisions of To...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
The number of e-commerce in the digital era makes it easy for someone to make shopping transactions....
The purpose of this study aims to analyze the effect of price, promotion on purchasing decisions in ...
This research aims to determine the effect of trust, ease of transaction, and promotion of online pu...
This study aims to analyze the effect of e-marketing, product reviews, and product quality on online...
The purpose of this study is to see how the influence of promotions on consumer behavior in making d...
The purpose of this study was to determine the effect of E-Promotion, E-WOM and location on consumer...
AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer revi...
AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer revi...
AbstrakTujuan penelitian ini yaitu agar mengetahui pengaruh sales promotion dan online consumer revi...
This study is a quantitative study that aims to determine the effect of promotion, price, and brand ...
The purpose of this study was to examine and analyze the impact of the ease of the application usage...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
This study aims to determine the effect of price, trust, and promotion on purchasing decisions of To...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
The purpose of the study is to investigate the important factors that affect the decision of the buy...
The number of e-commerce in the digital era makes it easy for someone to make shopping transactions....
The purpose of this study aims to analyze the effect of price, promotion on purchasing decisions in ...