Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Pelanggan Marketplace Blibli di Kota Padang

The purpose of this research is to examine the effect of Online Customer Review and Online Customer Rating on Purchase Decisions of Blibli Marketplace Customers in Padang City. This type of research is a quantitative approach, the population in this study is all customers who use the Blibli marketplace in the city of Padang. The research sample is 100 respondents. The technique of collecting research data is through a questionnaire with a Likert scale. The results of the study show that online customer reviews and online customer ratings simultaneously and partially have a positive and significant effect on purchasing decisions of Blibli marketplace customers in Padang City.Adapun tujuan dari penelitian ini untuk menguji pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pelanggan Marketplace Blibli di Kota Padang. Jenis penelitian ini merupakan pendekatan kuantitatif, populasi dalam penelitian ini adalah seluruh pelanggan yang menggunakan marketplace Blibli di kota Padang. Adapun sampel penelitian sebanyak 100 orang responden. Teknik pengumpulan data penelitian melalui kuesioner dengan skala likert. Hasil penelitian menunjukan online customer review dan online customer rating secara simultan dan parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan marketplace Blibli di Kota Padang