MSMEs Empowerment During the Covid-19 Pandemic in the Outer Baduy Tribe Based on Asset Based Community Development (ABCD)

Abstract The Covid-19 pandemic that has occurred in recent years has had such a huge impact on all elements of society, including the Outer Baduy community in Ciboleger. In addition to the economic impact, changes in consumer attitudes have also changed. This research focuses on the empowerment of MSMEs in the Baduy Luar community in Cibologer by using the Asset Based Community Development (ABCD) method. This study uses a qualitative approach. Data were collected using interview and observation methods. Based on observations, it was found that the Covid-19 pandemic that occurred did not have a significant effect on the MSMEs of the Baduy community. This is due to the existence of traditional values, culture and traditions that have been carried out and have colored the lives of the Baduy people. This valuable asset must always be preserved so that it does not become extinct due to changing times. For this reason, intensive training is needed for entrepreneurs in the Baduy community in order to provide maximum impact. Keywords: MSME Empowerment, Asset Based Community Development method, Covid-19 Pandemic, Baduy communityPandemi Covid-19 yang terjadi pada beberapa tahun belakangan ini memberikan dampak yang begitu besar bagi semua elemen masyarakat, termasuk masyarakat Baduy Luar di Ciboleger. Selain dampak ekonomi, perubahan sikap para konsumen juga mengalami perubahan. Penelitian ini berfokus pada pemberdayaan UMKM masyarakat Baduy Luar di Cibologer dengan menggunakan metode Asset Based Community Development (ABCD). Penelitian ini menggunakan pendekatan kualitatif. Data dikumpulkan menggunakan metode wawancara dan observasi. Berdasarkan hasil observasi, ditemukan bahwa pandemi Covid-19 yang terjadi tidak terlalu memberikan efek yang signifikan terhadap pelaku UMKM masyarakat Baduy. Hal tersebut dikarenakan adanya nilai adat, budaya, dan tradisi yang sudah dijalankan dan mewarnai kehidupan masyarakat Baduy. Aset berharga ini harus senantiasa dilestarikan agar tidak punah akibat perubahan zaman. Untuk itu, diperlukan pelatihan yang intensif bagi pengusaha di masyarakat Baduy agar memberikan dampak yang lebih maksimal. Kata Kunci: Pemberdayaan UMKM, metode Asset Based Community Development, Pandemi Covid-19, masyarakat Badu