DA'WAH IN ISLAM: CORE TENETS AND CONTEMPORARY CHALLENGES

Da'wah, an integral aspect of Islam, plays a pivotal role in spreading the religion's message and guiding individuals towards the path of righteousness. This paper delves into the fundamental principles of Da'wah in Islam, elucidating its significance and purpose as an obligation for every Muslim. The study explores how Da'wah serves as a means to foster understanding, compassion, and love among diverse human communities, transcending barriers of caste, creed, race, color, language, and nationality. Furthermore, the paper delves into the challenges that Da'wah encounters in the modern context. In a rapidly changing world, where communication channels are constantly evolving, Muslims face unique obstacles while disseminating the message of Islam. The study analyzes how technological advancements, cultural dynamics, and misinterpretations of Islamic teachings pose challenges to effective Da'wah efforts. The research draws upon primary sources such as the Qur'an and the teachings of the Prophet (SAW), as well as contemporary scholarly works, to provide a comprehensive understanding of the subject matter. Through critical analysis, the study emphasizes the significance of embracing Da'wah as a meritorious service to Allah and His religion while recognizing the importance of addressing the contemporary challenges to ensure the continued dissemination of Islam's message of peace, justice, and fairness