Strategi Bisnis Digital dan Kinerja Perusahaan pada Usaha Mikro Kecil dan Menengah (UMKM)

Digitalization has changed the way we work, communicate and access information by bringing advances in communications technology, data storage and process automation. The influence of digitalization has an impact on micro, small and medium enterprises (MSMEs) in Indonesia. This research aims to determine changes in business paradigms in facing the digital era, with sustainability strategies and the impact of the economic crisis due to the Covid-19 pandemic on MSMEs. The research methodology uses a comparative causal approach with primary data from MSMEs in Batam. The research results found that there is an influence of managerial ability on company performance and sustainability strategy does not significantly moderate this relationshi