J.L. Schellenberg and likeminded philosophers have offered a compelling argument against the existence of God known as the hiddenness argument. The idea that a loving God would not permit nonresistant nonbelief seems intuitive at first. Many theists have provided strong rebuttals to the hiddenness argument, attacking one or more of its controversial premises. I attempt to provide a new way forward in rebutting the hiddenness argument by challenging the assumed understanding of love that motivates many of the intuitions behind the hiddenness argument. I offer objections to the account of love that Schellenberg uncritically assumes and applies to divine-human relationships, and then go on to reconstruct the hiddenness argument with other acco...