Strategi Diplomasi Kebudayaan Korean Wave di Indonesia Melalui Idol Group BTS Tahun 2018-2021

Penelitian ini membahas tentang strategi Korea Selatan Melalui Korean Wave dan Idol Group BTS di Indonesia tahun 2018-2021. Korean Wave adalah istilah yang digunakan untuk menggambarkan produk kebudayaan populer Korea Selatan yang terekspor ke seluruh dunia termasuk Indonesia. BTS merupakan salah satu perwujudan paling populer dan sukses dari fenomena Korean Wave. Penelitian ini berfokus pada bagaimana Pemerintah Korea Selatan menggunakan Idol Group BTS sebagai salah satu aktor diplomasi publik dalam mendukung dan menyebarkan budaya Korea Selatan di Indonesia. Penelitian ini menggunakan metode penelitian kualitaitf deskriptif, dengan teknik pengumpulan data secara dokumentasi dengan sumber data sekunder yang tersedia dalam bentuk studi literatur atau kepustakaan melalui buku, jurnal, berita, website dan internet. Dalam menganalisinya, penelitian ini menggunakan teori diplomasi publik Mark Leonard dan konsep dalam hubungan internasional yaitu konsep diplomasi kebudayaan. Hasil penelitian ini mendapatkan bahwa melalui strategi diplomasi publik BTS pemerintah Korea Selatan ingin meningkatkan citra posisif Korea Selatan di Indonesia sehingga hubungan kedua nagara kedapannya bisa terus terjalin. This research discusses South Korea's strategy through the Korean Wave and Idol Group BTS in Indonesia in 2018-2021. Korean Wave is a term used to describe South Korea's popular cultural products that are exported around the world including Indonesia. BTS is one of the most popular and successful manifestations of the Korean Wave phenomenon. This research focuses on how the South Korean Government uses the Idol Group BTS as one of the public diplomacy actors in supporting and spreading South Korean culture in Indonesia. This research uses descriptive qualitative research methods, with documentation data collection techniques with available secondary data sources, in the form of literature or literature studies through books, journals, news, websites and the internet. In analyzing it, this research uses Mark Leonard's theory of public diplomacy and the concept of cultural diplomacy in international relations. The results of this study found that through the BTS public diplomacy strategy the South Korean government wants to improve the positive image of South Korea in Indonesia so that future relations between the two countries can continue to be established.This research discusses South Korea's strategy through the Korean Wave and Idol Group BTS in Indonesia in 2018-2021. Korean Wave is a term used to describe South Korea's popular cultural products that are exported around the world including Indonesia. BTS is one of the most popular and successful manifestations of the Korean Wave phenomenon. This research focuses on how the South Korean Government uses the Idol Group BTS as one of the public diplomacy actors in supporting and spreading South Korean culture in Indonesia. This research uses descriptive qualitative research methods, with documentation data collection techniques with available secondary data sources, in the form of literature or literature studies through books, journals, news, websites and the internet. In analyzing it, this research uses Mark Leonard's theory of public diplomacy and the concept of cultural diplomacy in international relations. The results of this study found that through the BTS public diplomacy strategy the South Korean government wants to improve the positive image of South Korea in Indonesia so that future relations between the two countries can continue to be established