This study aims to determine the effect of brand image and product quality on purchase intention, this study uses a survey method with a quantitative approach. The population in this study are people who know and buy Mixue products. The sample was determined using a purposive sampling technique, a sample of 93 respondents was obtained and the data collection technique was carried out by distributing questionnaires. Data analysis techniques in this study were descriptive analysis and verification analysis using SPSS statistical data processing. The results showed that the brand image variable had a significant effect on purchase intention, the product quality variable had a significant influence on purchase intention, the brand image and pro...
Competition between adventure product is very tight, from local brands to international brands all t...
This research aimed to determine whether there is the influence of brand image and product qua...
This study aims to find out whether product quality and brand image have an influence on buying inte...
This study aims to determine the effect of brand image and product quality on purchasing decisions o...
This study aims to determine how much influence Brand Image, Product Quality and Customer Satisfacti...
Citra merk, kualitas produk, dan pengetahuan produk dianalisa bagaimana dampaknya terhadap minat bel...
This study was conducted to determine the significant effect of brand image and product quality on p...
Citra merk, kualitas produk, dan pengetahuan produk dianalisa bagaimana dampaknya terhadap minat bel...
Citra merk, kualitas produk, dan pengetahuan produk dianalisa bagaimana dampaknya terhadap minat bel...
This study aims to examine the effect of brand image and product quality on purchasing decisions (a ...
This research aimed to determine whether there is the influence of brand image and product qua...
Penelitian ini membahas seberapa besar pengaruh citra merek dan kualitas produk terhadap minat membe...
ABSTRACTThe purpose of this study is to analyze the influence of brand image, product quality, and p...
This research was done in order to analyze the variable effect (X1) namely Quality of Product to var...
This research was done in order to analyze the variable effect (X1) namely Quality of Product to var...
Competition between adventure product is very tight, from local brands to international brands all t...
This research aimed to determine whether there is the influence of brand image and product qua...
This study aims to find out whether product quality and brand image have an influence on buying inte...
This study aims to determine the effect of brand image and product quality on purchasing decisions o...
This study aims to determine how much influence Brand Image, Product Quality and Customer Satisfacti...
Citra merk, kualitas produk, dan pengetahuan produk dianalisa bagaimana dampaknya terhadap minat bel...
This study was conducted to determine the significant effect of brand image and product quality on p...
Citra merk, kualitas produk, dan pengetahuan produk dianalisa bagaimana dampaknya terhadap minat bel...
Citra merk, kualitas produk, dan pengetahuan produk dianalisa bagaimana dampaknya terhadap minat bel...
This study aims to examine the effect of brand image and product quality on purchasing decisions (a ...
This research aimed to determine whether there is the influence of brand image and product qua...
Penelitian ini membahas seberapa besar pengaruh citra merek dan kualitas produk terhadap minat membe...
ABSTRACTThe purpose of this study is to analyze the influence of brand image, product quality, and p...
This research was done in order to analyze the variable effect (X1) namely Quality of Product to var...
This research was done in order to analyze the variable effect (X1) namely Quality of Product to var...
Competition between adventure product is very tight, from local brands to international brands all t...
This research aimed to determine whether there is the influence of brand image and product qua...
This study aims to find out whether product quality and brand image have an influence on buying inte...