A Conceptual Framework for Developing Intelligent Services (a Platform) for Transport Enterprises: The Designation of Key Drivers for Action

In the digital era, effective business management relies on dynamic risk analysis and real-time data integration, particularly amid the evolving landscape shaped by technological advancements and external factors such as climate change and global health crises. This study delves into the specific demands for digital services within the transportation sector, focusing on the crucial task of identifying an optimal data-driven management system (platform) to bolster transportation decision-making processes. The paper revolves around the formulation of a comprehensive conceptual framework for the development of intelligent services and platforms tailored explicitly to transport enterprises. Methodologically, a thorough analysis of critical infrastructure-related challenges was conducted, emphasizing the integration of a service-oriented approach to enhance overall functionality. Central to the paper’s approach is the careful navigation of conflicting user requirements, resource constraints, and the imperative of maintaining adaptability in service implementation. Additionally, a robust data flow analysis framework is presented, encompassing data collection, model building, and model extrapolation, which enables the generation of reliable outputs essential for informed decision-making. Notably, the study underscores the pivotal role played by the EN.I.R.I.S.S.T. research infrastructure in delivering essential services to the transportation domain, offering accessible data, user-friendly interfaces, and data analysis tools. The findings highlight the enthusiastic reception of the diverse services among potential users, indicating a strong willingness to engage and benefit from the proposed solutions. By emphasizing the integration of intelligent services, the paper seeks to present a systematic approach aimed at enhancing the efficiency, productivity, and competitive edge of transport enterprises through the strategic deployment of advanced technological solutions and proactive planning. This paper ultimately contributes cutting-edge research insights, empowering transportation managers, planners, and decision-makers with valuable resources for informed business intelligence and corporate strategy