Cultural Landscape as a Resource for Urban Regeneration in Rupea (Romania)

Cultural heritage plays a key role in communities’ sustainable development. The culture-led development highlights the local cultural resources and specifics while being assisted by contemporary tourist interest in niche offers. At the same time, culture-led development could reinforce a process of urban regeneration. The purpose of this paper is to highlight the urban regeneration potential of culture-led development in the case of a small town from Transylvania (Romania), Rupea, by identifying local characteristics that define this town and its surroundings as a cultural landscape and also by suggesting methods for capitalizing on this cultural landscape in heritage tourism. Data collected from six interviews with cultural stakeholders, bibliographic research on archaeological discoveries, and local tourism potential, as well as through ethnographic methods, support the approach of the Rupea area as a cultural landscape. The main dimensions of this cultural landscape are the interethnic character of the area and the multitude of archaeological discoveries that indicate its habitation in the Paleolithic. Tourist capitalization could support the urban regeneration of Rupea in a culture-led development approach by arranging routes that highlight the specifics of the Romanian, Saxon, Hungarian, and mixed villages in the Rupea area and/or the points of archaeological interest