Challenges and Potentialities of Sustainability in the Institutional Food Market of Family Farming

Family farming is relevant for the generation of employment and income in the countryside. The objective of this study is to analyze the challenges and potentialities in the socioeconomic dynamics of agriculture through the institutional food market in the area of operation of a family farming cooperative. A qualitative case study was carried out in the north of the state of Rio Grande do Sul, Brazil, through eighteen in-depth interviews. Data were analyzed using the content analysis method, considering five categories: economic, social, environmental, food security, and family succession. The results indicate that labor shortage and excessive bureaucracy are constant challenges. Furthermore, effects of the COVID-19 pandemic, lack of information, and lack of succession are among the main challenges of the institutional market from the perspective of the social agents participating in the research. On the other hand, the institutional commercialization channel, via the National School Feeding Program, is a consolidated public policy in the region, and one of the greatest benefits identified was the increase in the income of the cooperative members. Among the main potentialities of the institutional market from the agents’ point of view are income guarantee, institutional relations, support from cooperatives and technical assistance and rural extension, women’s involvement, and productive diversification. The results can support the implementation and strengthening of similar programs in other countries