A new theory of data types which allows for the definition of types as initial algebras of certain functors Fam(C) -> Fam(C) is presented. This theory, which we call positive inductive-recursive definitions, is a generalisation of Dybjer and Setzer's theory of inductive-recursive definitions within which C had to be discrete -- our work can therefore be seen as lifting this restriction. This is a substantial endeavour as we need to not only introduce a type of codes for such data types (as in Dybjer and Setzer's work), but also a type of morphisms between such codes (which was not needed in Dybjer and Setzer's development). We show how these codes are interpreted as functors on Fam(C) and how these morphisms of codes are interpreted as natu...