Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict

This study compares media framing of the Russia-Georgia conflict across leading news outlets in Romania, Bulgaria, Ukraine and Russia. A content analysis of 288 stories from eight news media outlets in these countries examined two major frames – reactionary depiction and partisan alignment. Results show that Russian and Ukrainian news outlets covered the conflict through the partisan alignment frame but with different categories from it. Romanian news outlets covered events with a reactionary depiction frame, while the Bulgarian news outlets covered the conflict with both frames