PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI INDOMARET (Studi kasus pada Indomaret Jl. Endro Suratmin Bandar Lampung)

The problem that will be examined in this research is whether service quality has a positive and significant effect on consumer satisfaction. This research aims to find out whether service quality has a positive and significant effect on consumer satisfaction. The object of this research is Indomaret jl. Endro Suratmin Bandar Lampung. Using 45 respondents using quantitative methods. The data collection technique uses a questionnaire with analytical techniques of Validity Test, Reliability Test and Hypothesis Test, using the SmartPls application. The research results can be concluded that service quality has a positive and significant effect on consumer satisfaction