SWOT Analysis of Agricultural Product Logistics Development - A Case Study of Shaanxi Province

SWOT method is used to analyze strengths and weaknesses in internal environment and opportunities and threats in external environment of development of agricultural product logistics in Shaanxi Province. The research indicates that the logistic development strategy of agricultural products in Shaanxi Province should bring into full play strengths in traffic, production, labor force, and science and technology. Besides, it is required to overcome weaknesses in information mechanism and management mode. Furthermore, we should take full advantage of domestic and international resources to develop famous, excellent and special products, to achieve high-efficient, rapid, and convenient development of logistics for agricultural products