Value, Volume and Geography of New Wine Markets (2004-2009)

The international wine trade has grown substantially in the recent decades and relevant changes have occurred in his composition in terms of wine categories and the role of participants as importer or exporter. This paper looks at the changes in the international wine trade in the period 2004-2009 and aims to 4 specific targets: to analyze the dynamics of import markets; to identify countries where imports are growing more both in absolute and relative terms; to characterize the countries which may be considered the new emerging wine markets (small traditional and non traditional importing countries); to assess the relative position of different suppliers in order to shed light on competitors that are taking advantage of the growth of these new emerging markets. The analysis has been conducted considering imports in value (€) and in volume of wines as a whole and with reference to three specific categories: bottled wine, bulk wine, sparkling wine. Data source is the Global Trade Information Services (GTI)