Tows Matrix Analysis on Developing Urban Agriculture in the Pearl River Delta Area

Based on the introduction of the profile of Pearl River Delta area, the strengths, weaknesses, opportunities and threats of developing urban agriculture in Pearl River Delta area are analyzed by using the SWOT analysis. The strengths are analyzed from three aspects, covering the natural resources, geographic advantages and technological advantages; the weaknesses are analyzed from the terms of land resources, labor cost, industrial scale and quality of personnel involved; opportunities are analyzed from the aspects of potential clients, favorable policies and markets; the threats are analyzed from two aspects, including concept factor and income gap between urban and rural areas. on the basis of the above analyses, the countermeasures and suggestions on the development of urban agriculture in the Pearl River Delta area are put forward