DIVERSIFICATION OF RURAL TOURISM TROUGH PARTNERSHIP APPROACHES IN EASTERN EUROPE DESTINATION

The societies of Central and Eastern Europe (CEE) contain many and diverse rural cultures which present myriad opportunities for small-scale, high income, locally controlled tourism generation. The negative impact of political and economic change has often been significant in the region’s rural areas. But with spatially and structurally dynamic mix of mass and specialist markets to target, there are increasing opportunities for rural attractions to act as a basic resource for tourism organized and sustained through locally owned small enterprises