GESTÃO AMBIENTAL COMO PRÁTICA SOCIAL EM UMA ORGANIZAÇÃO PRODUTORA DE CELULOSE: UMA ANÁLISE INTERPRETATIVA

The objective of this paper is to study the socio-environmental management of a company in the cellulose industry based on the organization’s interaction in the social field. To achieve this, a theoretical-methodological model, based on an interpretative approach and on the understanding of environmental management as a social practice, was used. Triangulation of document analysis techniques and deep semi-open interviews were carried out. To interpret the results, content analysis was used to identify how managers understand the socially constructed relations between the organization and the environment. The results of this research also show that the organization is seeking to implement management practices that guarantee the efficiency of its production process while attempting to mitigate its environmental impacts, consolidating its image as an open and transparent company that operates according to the philosophy of corporative social responsibility