Análise do desempenho competitivo das agroindústrias de polpa de frutas do estado do Pará

The objective of this paper was to determine and analyze the main competitive performance indicators of the pulp producing agro-industries of the local tropical fruits’ agricluster of the Metropolitan Region of Belém and Northeast of Pará. The competitive performance was evaluated by using ex-ante and ex-post indicators of the existing industrial organization. The results showed that the firms are operating with multiple objectives and most of them are obtaining significant indicators showing an increase in the productive capacity, profit’s margins, market share and employment. Finally, it is concluded that the firms of the fruits’ cluster are competitive at the local, national and international markets of pulp’s mix, composed by Amazon’s fruits and other tropical fruits