The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirmin...
We are looking for the answer as to what tendencies were indicative of the future development of req...
Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing co...
High level of trade deficit indicates low competitiveness in B&H agribusiness, which brings the ques...
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing tra...
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing tra...
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing tra...
Purpose - The purpose of this paper is to evaluate the market orientation and the marketing manageme...
SMEs, that represent the greater part of European food firms producing traditional food products (TF...
SMEs, that represent the greater part of European food firms producing traditional food products (TF...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the ...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food in...
We are looking for the answer as to what tendencies were indicative of the future development of req...
Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing co...
High level of trade deficit indicates low competitiveness in B&H agribusiness, which brings the ques...
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing tra...
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing tra...
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing tra...
Purpose - The purpose of this paper is to evaluate the market orientation and the marketing manageme...
SMEs, that represent the greater part of European food firms producing traditional food products (TF...
SMEs, that represent the greater part of European food firms producing traditional food products (TF...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the ...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
The purpose of this paper is to assess the marketing management capabilities of SMEs producing tradi...
In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food in...
We are looking for the answer as to what tendencies were indicative of the future development of req...
Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing co...
High level of trade deficit indicates low competitiveness in B&H agribusiness, which brings the ques...